Thrivent Life Insurance

Thrivent Life Insurance Company Review 2020

By James Tobin, CFP®

Critical Takeaways

  • A.M. Best Rating :  AA
  • Term and Whole Life Offered
  • Appointment with Representative Required 
  • Pricing and Underwriting Lack Transparency.

Bequest Mutual Rating

Expert Review Of Thrivent Life Insurance Company

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Reviewed by

Jim Tobin, CFP®

Why you can trust this review

At Bequest Mutual, we value our editorial independence. We keep our reviews strictly factual so you can use them to make informed decisions. Life insurance carriers referred to on this site do not approve reviews. 

Thrivent Life Insurance Company is a member of the Thrivent financial services family.

This review will address company history, financial ratings, and the positives and negatives of Thrivent Life Insurance Company.

Additionally it will address some specific  situations where it may make more sense to go outside the Thrivent Life Insurance family of products. 

The goal is to make sure that you get the policy that provides you the most value.

Thrivent Life Insurance Company History

Founded in 1902 Thrivent was originally a Wisconsin Lutheran Aid society known as the Aid Association of Lutherans. 

A decade later  in Minnesota, the Lutheran Brotherhood was formed.  In 2001 the small companies merged as Thrivent Financial.

Since it's humble beginnings, the group has expanded it's reach in the financial services market.

Following an expansion of market focus to include all Christians, Thrivent is now listed as a  Fortune 500 company!

Thrivent Life Insurance Company Ratings

Thrivent Life Insurance received stellar ratings for financial stability. This indicates that the company is in strong position to meet it's obligations going forward.  

  1. A.M. Best Company: Thrivent life insurance rating given by A.M. Best was an A++ (Superior). This is the  highest possible out of 16 total ratings.
  2. Fitch Ratings: Thrivent life insurance rating given by Fitch was an AA+ (Very Strong). This is the second highest out of 21 possible total ratings.
  3. Comdex Score- 99/100

Thrivent Life Insurance - (Term)

Thrivent offers traditional term life insurance. The policies offered are 10,15,20, and 30 year terms like many of the best life insurance companies.   

Thrivent term policies have conversion privileges that are policy specific.

Other Thrivent Products

In addition to it's term life insurance product, Thrivent  also offers  Universal life insurance and whole life insurance. Although these products can be found with better pricing in the open marketplace, they are worth noting.

Additionally, Thrivent is a virtual insurance/financial services supermarket. 

  • Disability
  • Annuity
  • Medicare Supplement
  • Credit Union 

Thrivent Term Life Insurance Rates and Quotes

Thrivent Life insurance Company only markets it's products directly and though Thrivent Financial and through Independent brokers.  

 Because Thrivent is not carried by most independents at this time (possibly changing), you will need to go to the Thrivent site to get a Thrivent life Insurance quote.

You can then take that quote and compare with the major carriers quotes that are available by using the quote tool on this site.   

Are Thrivent Term Life Insurance Rates Competitive?


Probably not the answer you were looking for, I know. It is however, the truth. 

After comparing Thrivent Life Insurance rates with the major carriers , Thrivent is often in the top seven (7) carriers for rate.

Price busters, like Banner LifeProtective and Lincoln are usually a little less expensive. Whereas impaired risk carriers like Prudential are slightly more.

Cases where Thrivent is not a great choice

While Thrivent may be competitive with major carriers for certain circumstances,  the fact remains that different carriers have differing appetites for specific health risks. 

Is Thrivent competitive on all of them? Not likely. 

If you have a specific condition, you are best off speaking with an independent agent to find out which carrier will give you the best chance to get approved at a great rate.  

That being said, if you are using Thrivent Financial for other financial services, it may make sense to keep everything under one roof.   

Thrivent Life Insurance Suicide Exclusions

The 2 year suicide clause that is part of all life insurance policies in the United States, is the same. (Note that some states use a 1 year exclusion)  

Thrivent Life Insurance Customer Service

The National Association of Insurance Commissioners reports a complaint index of .02 for Thrivent. This is well below the national average of 1 percent

Additionally, while Thrivent Life Insurance is not rated by JD Power & Assoc., it has a BBB rating of A+.

Thrivent Life Insurance Contact Info 

Address:625 Fourth Ave. S.
Minneapolis, MN
55415-1624 USA

Phone: 866-263-3595


The Thrivent Life Insurance Review Final Verdict

Is Thrivent Life Insurance Company right for you?It really all depends on your situation.

 If you have notable health impairment(s), you will likely be better suited by shopping around on the open market where it is convenient to make apples to apple comparisons. 

Moreover, having the use of an independent expert who can send your application to a carrier that is likely to view you in the best possible light has value that Thrivent can't offer.

However, if you happy with other services being being provided by Thrivent and in good health, it may be convenient to keep things "in house".  

Thank you for choosing the Bequest Mutual to shop for life insurance.

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